Content strategy 2 min read
What to check before you schedule a post
A quick checklist to help you publish with confidence.
Check the meaning
Read the post once without editing. Can someone understand the point without knowing your previous work? If the post refers to “this change” or “that result,” add enough context to make the reference clear.
Check that the opening and the conclusion agree. A strong opening should not promise more than the post explains. Remove claims you cannot support.
Check details and permissions
Open each link and confirm it reaches the intended page. Read names and quoted passages carefully. Review any image for private information, incorrect text, or a detail that could mislead the reader.
Use images and examples you have the right to share. If a customer, colleague, or other identifiable person appears, confirm permission where needed. Label hypothetical examples rather than letting them look like real case studies.
Check the timing
Confirm the date and time, including the timezone shown in your scheduling workflow. Consider whether the wording assumes something will happen before publication.
If a post mentions an announcement, live event, or changing information, review it again close to publication. A scheduled queue still needs attention when circumstances change.
Check the next step
If you ask a question, set aside time to read the answers. If you invite someone to try a product, make sure the destination explains what it offers and any relevant cost.
Finish by reading the post out loud. Schedule it only when you are comfortable putting your name to it. If it needs more work, leave it as a draft and return when you have the information you need.